Rescue Your Small Business by Transforming to Digital FAST! | InspireHUB

 

The global pandemic has left many small business owners uncertain of their future and grappling with the reality that almost overnight the commerce world as we know it has become almost exclusively an online model.  For small businesses that rely on their retail and physical storefronts to produce revenue, this transformation can be daunting. It’s important to understand that if ever there was a time to move your business into the digital world, that time is now.   The sooner, the better in fact. It won’t just help reduce the loss of revenue but will continue to serve you in the future.

We’ve got some practical ideas to help you quickly make the digital jump your business needs to survive.  Our skilled team has helped clients achieve this in one week because of our experience.  While you may not be able to move as fast, you can still get moving, and we hope this article will help to rescue many more businesses and jobs then what we can get to. 

 

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Samir Husni on how the Coronavirus is changing the future for magazines. | InspireHUB

 

In just a few short weeks, the world as we know it has fundamentally shifted.  Even prior to the global pandemic, magazine publishers around the world were facing a myriad of ever-increasing concerns.  Some of these were addrressed in the 2017 New York Times article that discussed “The Not-So-Glossy Future of Magazines,” outlining how large magazines had lost readers and advertisers to more nimble online competitors.  Others included debates around what the proper print versus digital mix is for readers.  

What the general consumer may not have understood was the print industry had been enjoying a very steady and healthy increase and was predicted to reach $821 Billion by 2022. In 2018, research from Freeport Press indicated that “When it comes to our magazines, we read more, read longer and subscribe more often to print than digital.”

However, these industry trends and statistics no longer apply in this new world where the coronavirus is being said to stay active for days on surfaces.  It brings a level of complexity that many in the magazine publishing industry may not have even considered.


5 reasons independent agencies should be building on closed-circuit Digital Experience Platforms | InspireHUB

 

A shift has happened in the digital world.  Small, independent agencies and freelancers are giving larger well-established agencies a run for their money.  Since 2018, there has been growing confidence among senior executives at large brands. Brands who once saw a small agency as a potential "risk" are changing their tune and now view the small agency as providing a level of agility that is now required for businesses to compete.

The IHUBApp Digital Experience Platform (DXP) is now rapidly being used by digital agencies around the globe for exactly this reason.  We put together the five main reasons your digital agency will want to consider the IHUBApp as you look to disrupt the established agencies in your local community for yourself.

 

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How Merchants Paper Company Created a Digital Experience to Supercharge Their Sustainability Conference and Trade Show | InspireHUB

 

Have you ever dreamed of upping your game with an app but figured it would take too much time, too much money and technical resources you just didn't have?  Merchants Paper Company tapped into the power of the IHUBApp that they already use for internal communications to build out a whole new digital experience for their conference attendees in less than a week!

They recently hosted their Merchants’ 2019 Sustainability Conference & Trade Show, not only showcasing their products but featuring guest speakers to encourage discussion around the advantages of moving forward with environmentally friendly products and practices. This year, they saw an opportunity to give their vendors, attendees and even suppliers a new way of connecting around that.

 

Take a look at how they did that ...


Greater Augusta Arts Council Launched the IHUBApp at their 39th Arts in the Heart of Augusta Festival | InspireHUB

 

This year, the Greater Augusta Arts Council rolled out their Arts in the Heart of Augusta Festival with a brand new app! In its 39th year, the festival celebrated creativity and culture with nearly 90,000 visitors spread throughout downtown Augusta, Georgia, over two and a half days.

Guests used the festival IHUBApp to help them shop for new handmade arts and fine crafts, sample delicious international food and watch showcase performances by talent from all over the Southeast. With artist shares, event schedules, menus, maps and up-to-the-minute reminders now in their pocket, visitors were thrilled to ditch printed schedules and flyers to free up their hands for good art and tasty treats.

 


How even the smallest wineries can compete and be profitable.

Can SMEs compete with large estates and virtual wineries? According to an in-depth look at the differentiation strategies and financial performance of small-to-medium sized wineries over a period of 5 years, the answer is “Yes!” Perhaps more importantly, the study answered the question: “How?”

  1. How does a winery stand out from the competition?
  2. How do the strategies they use to do this impact the bottom line?

Competing on the lowest cost becomes an increasingly difficult challenge in a massive market with a low threshold for entry. The winners were those who distinguished themselves from their rivals by understanding their product’s role in the buyer’s value chain, and who started by looking at the competitive advantages gained in distribution channels, especially DtC.

Here's why your tasting room and technology will be your greatest assets ...

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