Samir Husni on how the Coronavirus is changing the future for magazines. | InspireHUB

 

In just a few short weeks, the world as we know it has fundamentally shifted.  Even prior to the global pandemic, magazine publishers around the world were facing a myriad of ever-increasing concerns.  Some of these were addrressed in the 2017 New York Times article that discussed “The Not-So-Glossy Future of Magazines,” outlining how large magazines had lost readers and advertisers to more nimble online competitors.  Others included debates around what the proper print versus digital mix is for readers.  

What the general consumer may not have understood was the print industry had been enjoying a very steady and healthy increase and was predicted to reach $821 Billion by 2022. In 2018, research from Freeport Press indicated that “When it comes to our magazines, we read more, read longer and subscribe more often to print than digital.”

However, these industry trends and statistics no longer apply in this new world where the coronavirus is being said to stay active for days on surfaces.  It brings a level of complexity that many in the magazine publishing industry may not have even considered.


5 reasons independent agencies should be building on closed-circuit Digital Experience Platforms | InspireHUB

 

A shift has happened in the digital world.  Small, independent agencies and freelancers are giving larger well-established agencies a run for their money.  Since 2018, there has been growing confidence among senior executives at large brands. Brands who once saw a small agency as a potential "risk" are changing their tune and now view the small agency as providing a level of agility that is now required for businesses to compete.

The IHUBApp Digital Experience Platform (DXP) is now rapidly being used by digital agencies around the globe for exactly this reason.  We put together the five main reasons your digital agency will want to consider the IHUBApp as you look to disrupt the established agencies in your local community for yourself.

 

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9 Signs You Need Help with Engagement Strategy | InspireHUB

Creating authentic audience engagement can be challenging. It helps to identify what your goals are and what issues your organization faces. Once you have the basics written down, you can ask yourself whether your communication and engagement initiatives are performing well enough, or if you need to refocus your resources or seek outside help.


Consumption for the Masses-Royalty Gets Snackable Content | InspireHUB

On a recent trip to England, I made an interesting discovery. The Queen of England uses snackable content. Well, maybe she doesn’t in her official duties, but the audio guides at Windsor Castle offer bite sized bits of information to educate visiting tourists and your organization may benefit from the strategy.


How Important Is an App to Your Charity or Non-Profit? Report Says 'More Than Water'!

Water is a pretty important part of our existence as humans. In case you hadn't heard, up to 90% of our body weight comes from water. Each day humans must consume a certain amount of water to survive, a universal fact understood by most with the exception of app users.  It's hard to imagine but the 2013 Mobile App Behavior Survey produced by Apigee showed that 85% of users would rather give up drinking water than delete all their apps!


Get To The Point! Why Less is More in Your Communications.

“I have only made this letter longer because I have not had the time to make it shorter." (Letter 16, 1657) ― Blaise Pascal 

Question: Can you describe what your organization does in 10 words or less?
If you can't then the truth is that you really don't know how to articulate in a way that your audience will understand.  We live in a world with impossible amounts of communication coming at us every day.  If you are honest, you struggle yourself to keep up with all the information. Yet, when it comes time to communicate to your supporters you will give them a long, rambling email--or worse a four page newsletter --and then are shocked and disappointed when they don't give you the time of day.

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