10 Ways to Grow Your Wine Club Memberships

Whether you’re thinking about starting a wine club or have one you’re looking to grow, the potential ROI is hard to ignore. Direct-to-Consumer (DtC) sales account for a whopping 60 percent of winery revenue. Think you’re too small to cash in? For wineries making less than 2,500 cases per year, that number jumps to 74 percent.

Continuity sales are an opportunity to significantly grow your bottom line.

Wine clubs are one of the most lucrative sources of revenue for those who understand a handful of truths -- and tactics -- when it comes to engaging and keeping clients.


5 Things Winning Wineries Get Right

Wine consumption in the U.S. has enjoyed unprecedented growth during the last twenty years, but the annual “State of the Wine Industry 2018” report cautions we’re now at the end of that boom.  It predicts: “Successful wineries 10 years from now will be those that adapted to a different consumer with different values—a customer who uses the internet in increasingly complex and interactive ways, is frugal and has less discretionary income than their predecessors.”

So how do wineries adapt to not only survive but thrive in a market that’s rapidly changing?  Here are some of the strategies and tactics that define the winners ...


How even the smallest wineries can compete and be profitable.

Can SMEs compete with large estates and virtual wineries? According to an in-depth look at the differentiation strategies and financial performance of small-to-medium sized wineries over a period of 5 years, the answer is “Yes!” Perhaps more importantly, the study answered the question: “How?”

  1. How does a winery stand out from the competition?
  2. How do the strategies they use to do this impact the bottom line?

Competing on the lowest cost becomes an increasingly difficult challenge in a massive market with a low threshold for entry. The winners were those who distinguished themselves from their rivals by understanding their product’s role in the buyer’s value chain, and who started by looking at the competitive advantages gained in distribution channels, especially DtC.

Here's why your tasting room and technology will be your greatest assets ...


Cooper’s Hawk Vineyards Launches First Progressive Web App for Wineries in North America

Love wine?  There's an app for that!  Take a look at how Canadian winery, Cooper's Hawk Vineyards, is putting their new IHUBApp to work to engage both visitors and their staff.

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