In just a few short weeks, the world as we know it has fundamentally shifted.  Even prior to the global pandemic, magazine publishers around the world were facing a myriad of ever-increasing concerns.  Some of these were addrressed in the 2017 New York Times article that discussed “The Not-So-Glossy Future of Magazines,” outlining how large magazines had lost readers and advertisers to more nimble online competitors.  Others included debates around what the proper print versus digital mix is for readers.  

What the general consumer may not have understood was the print industry had been enjoying a very steady and healthy increase and was predicted to reach $821 Billion by 2022. In 2018, research from Freeport Press indicated that “When it comes to our magazines, we read more, read longer and subscribe more often to print than digital.”

However, these industry trends and statistics no longer apply in this new world where the coronavirus is being said to stay active for days on surfaces.  It brings a level of complexity that many in the magazine publishing industry may not have even considered.

A shift has happened in the digital world.  Small, independent agencies and freelancers are giving larger well-established agencies a run for their money.  Since 2018, there has been growing confidence among senior executives at large brands. Brands who once saw a small agency as a potential "risk" are changing their tune and now view the small agency as providing a level of agility that is now required for businesses to compete.

The IHUBApp Digital Experience Platform (DXP) is now rapidly being used by digital agencies around the globe for exactly this reason.  We put together the five main reasons your digital agency will want to consider the IHUBApp as you look to disrupt the established agencies in your local community for yourself.

Each year, we publish a white paper to help businesses and their tech leaders make sense of the ever-changing landscape when it comes to communications, collaboration, productivity and engagement.

As we enter 2020, consumers are demanding hyper-personalized digital experiences that are secure and seamless regardless of the device they are using and the impact on the app market as we know it is significant.

Wondering how to leverage significant changes in technology to build the digital experiences your organization needs FAST, including apps, portals, hubs, intranets, extranets and more? We've got you! Our new white paper, "The 2020 Future of Apps: The Merging World of Digital Experiences" white paper discusses the maturation of Progressive Web Apps (PWA) and how the latest intelligent technologies are blurring digital experiences in surprising ways.  Here's a taste ...

Each year, we publish a white paper to help businesses and their tech leaders make sense of the ever-changing landscape when it comes to communications, collaboration, productivity and engagement.  When we shared our first one in 2014, mobile was still the focus, with cell phones being the one device 96% of people had access to at all times.

While that's still true, the way people -- including customers, employees and suppliers -- are using them is changing. One of the biggest shifts? The days of downloading "native apps" from app stores and the endless cycle and expense of having to maintain them across multiple platforms are over, as the "Progressive Web App" technology makes an any-device, anywhere, anytime approach mainstream.

Confused? We've got you! Our new white paper, “The 2019 Future of Apps: Progressive Web Apps Grow and Mature” includes insights on app trends and industry predictions from tech leaders on the current mobile market as the world of “native apps” and “progressive web apps” merge.  Here's a taste ...

The Hidden Power of Inclusion? Reach!

W3C Accessibility Compliance. If you know this phrase you likely serve the public in some capacity and are aware of the need for your online presence to be accessible for those who are hearing and visually impaired.  At InspireHUB Technologies, we believe that accessible technology is a human right.  We are happy to report that some governments have passed legislation as they work to make this a reality.  There's no doubt that ensuring your online presence can be accessed by everyone is just the right thing to do.  It also ends up that adopting technologies that assist everyone can do more than just make you feel good; it can have direct benefits to your bottom line.