How Merchants Paper Company Created a Digital Experience to Supercharge Their Sustainability Conference and Trade Show | InspireHUB

 

Have you ever dreamed of upping your game with an app but figured it would take too much time, too much money and technical resources you just didn't have?  The Merchants Paper Company tapped into the power of the IHUBApp that they already use for internal communications to build out a whole new digital experience for their conference attendees in less than a week!

They recently hosted their Merchants’ 2019 Sustainability Conference & Trade Show, not only showcasing their products but featuring guest speakers to encourage discussion around the advantages of moving forward with environmentally friendly products and practices. This year, they saw an opportunity to give their vendors, attendees and even suppliers a new way of connecting around that.

 

Take a look at how they did that ...


A company culture based on empathy? 13 reasons why ... | InspireHUB

It's one thing to make policies that put people first in company culture. It's another thing entirely to model them. But being part of a corporate social experiment designed to prove that putting the bottom line and people first are not competing ideals? Better buckle up!

Getting beyond lip-service often means a lot of falling down and getting things wrong before you find your groove. Our Founder, Karolyn Hart, jokes about our being "UnInspireHUB" while we fumbled through the transition from a more traditional workplace to the 100% remote -- and empowered -- workplace we have now. She's bent on disrupting some of the most toxic foundations of corporate culture, starting with ours.

While the sign-off on rebooting might happen at the top, the biggest changes often start from the bottom up. Buy-in has to be across all teams and pay grades. "Ask me anything" style collaboration, a willingness to kill sacred cows and valuing "impact" over "hours" may make great sound-bytes, but feel like very risky business when it comes to the bottom line.

And yet something funny happens when you treat people like capable adults. They tend to rise to the occasion, and so does your ROI.

 

Here are some of the experiments that have paid off best at InspireHUB...

 

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Greater Augusta Arts Council Launched the IHUBApp at their 39th Arts in the Heart of Augusta Festival | InspireHUB

 

This year, the Greater Augusta Arts Council rolled out their Arts in the Heart of Augusta Festival with a brand new app! In its 39th year, the festival celebrated creativity and culture with nearly 90,000 visitors spread throughout downtown Augusta, Georgia, over two and a half days.

Guests used the festival IHUBApp to help them shop for new handmade arts and fine crafts, sample delicious international food and watch showcase performances by talent from all over the Southeast. With artist shares, event schedules, menus, maps and up-to-the-minute reminders now in their pocket, visitors were thrilled to ditch printed schedules and flyers to free up their hands for good art and tasty treats.

 


Do You Really Need a Company Mobile App? | InspireHUB

The Year of the Company App is Upon Us

While most corporate managers and executives have dozens of apps on their devices, very few of them have considered deploying their own app to support business goals and employee engagement. It’s time to start thinking about a company app if you desire to improve company culture, increase knowledge sharing and collaboration, and ensure communications are distributed widely and strategically to the right stakeholders.

We’re calling it now - this year will be marked as the Year of the Company App.


9 Signs You Need Help with Engagement Strategy | InspireHUB

Creating authentic audience engagement can be challenging. It helps to identify what your goals are and what issues your organization faces. Once you have the basics written down, you can ask yourself whether your communication and engagement initiatives are performing well enough, or if you need to refocus your resources or seek outside help.


Consumption for the Masses-Royalty Gets Snackable Content | InspireHUB

On a recent trip to England, I made an interesting discovery. The Queen of England uses snackable content. Well, maybe she doesn’t in her official duties, but the audio guides at Windsor Castle offer bite sized bits of information to educate visiting tourists and your organization may benefit from the strategy.


Are You Manipulating Your Audience? | InspireHUB

Let’s face it, no one likes to be manipulated. We feel foolish, tricked and a little resentful. However, when the tables are turned, many individuals and nonprofits find manipulative advertising to be a very powerful tool of persuasion. Why is that? Because it is extremely effective.


Does Your Organization Treat Your Supporters Like a Crush or True Love?

Most people don’t know the real history of St.Valentine’s day. At a time when an oppressive ruler prohibited marriage St.Valentine would wed couples in secret. It was a daring action that put the needs of those he served ahead of his own welfare. He recognized the human need for long term satisfying relationships based on love, and he did something about it. But today, in our fast paced world of instant gratification many people can’t tell the difference between a love and a crush. For me the difference is simple: substantive versus superficial, and like St. Valentine, worth taking daring action to protect. It lead me to think about how we treat all of our relationships including our business relationships. Are we striving for love or settling for a crush? Let’s look more closely at the differences.

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