You’ve discovered the power of the IHUBApp platform and are excited to start engaging your audience through the wonderful digital experience you’ve built.  You’ve seen how some of our clients are celebrating incredible engagement statistics, and you can’t wait to achieve that same level of success.

Here are the top 5 things you can do to get those results ...

This year, the Greater Augusta Arts Council rolled out their Arts in the Heart of Augusta Festival with a brand new app! In its 39th year, the festival celebrated creativity and culture with nearly 90,000 visitors spread throughout downtown Augusta, Georgia, over two and a half days.

Guests used the festival IHUBApp to help them shop for new handmade arts and fine crafts, sample delicious international food and watch showcase performances by talent from all over the Southeast. With artist shares, event schedules, menus, maps and up-to-the-minute reminders now in their pocket, visitors were thrilled to ditch printed schedules and flyers to free up their hands for good art and tasty treats.

Whether you’re thinking about starting a wine club or have one you’re looking to grow, the potential ROI is hard to ignore. Direct-to-Consumer (DtC) sales account for a whopping 60 percent of winery revenue. Think you’re too small to cash in? For wineries making less than 2,500 cases per year, that number jumps to 74 percent.

Continuity sales are an opportunity to significantly grow your bottom line.

Wine clubs are one of the most lucrative sources of revenue for those who understand a handful of truths -- and tactics -- when it comes to engaging and keeping clients.

Wine consumption in the U.S. has enjoyed unprecedented growth during the last twenty years, but the annual “State of the Wine Industry 2018” report cautions we’re now at the end of that boom.  It predicts: “Successful wineries 10 years from now will be those that adapted to a different consumer with different values—a customer who uses the internet in increasingly complex and interactive ways, is frugal and has less discretionary income than their predecessors.”

So how do wineries adapt to not only survive but thrive in a market that’s rapidly changing?  Here are some of the strategies and tactics that define the winners ...

Can SMEs compete with large estates and virtual wineries? According to an in-depth look at the differentiation strategies and financial performance of small-to-medium sized wineries over a period of 5 years, the answer is “Yes!” Perhaps more importantly, the study answered the question: “How?”

1. How does a winery stand out from the competition?
2. How do the strategies they use to do this impact the bottom line?

Competing on the lowest cost becomes an increasingly difficult challenge in a massive market with a low threshold for entry. The winners were those who distinguished themselves from their rivals by understanding their product’s role in the buyer’s value chain, and who started by looking at the competitive advantages gained in distribution channels, especially DtC.

Here's why your tasting room and technology will be your greatest assets ...

Looking for ways to cultivate better communications with your non-desk personnel? They're often the members of your team most at risk of being left out of important conversations. These 3 "best practices" can be game-changers!

Healthy companies don't happen by accident. They're the result of an engaged leadership that creates a culture of care. Studies show that happy employees are more productive and their companies have a healthier bottom line.

So why does the Gallup poll tell us that nearly 70 percent of employees are actively disengaged?

Here are 3 things we get wrong and how to fix them ...

Thousands of man-hours had been spent and hundreds of thousands of dollars on switching to the newest technology, only there was one significant and unforeseen challenge - no one was using it. Sound familiar? It happens all the time. In this case, the year was 1999 and unfortunately, since that time, I've seen this challenge happen repeatedly. If you ask people why a piece of new technology doesn't get adopted, you will usually get answers like “it didn't do what it promised,” “the people weren't properly trained,” or it just didn't work with our current processes.

Yet, in case after case, I've witnessed technology not be adopted that would have made a difference if it was used, the people were trained, and would have made current processes easier if implemented.

If you are a large business, you want to avoid a tug of war happening between you and your people as you desperately try to get the ROI out of your new tool. If you are a small business, any money put into a new tool that remains unused can be devastating.