Sue Braiden

Sue Braiden is the Communications Manager for InspireHub Inc.

Recent Posts

10 Ways to Grow Your Wine Club Memberships

Whether you’re thinking about starting a wine club or have one you’re looking to grow, the potential ROI is hard to ignore. Direct-to-Consumer (DtC) sales account for a whopping 60 percent of winery revenue. Think you’re too small to cash in? For wineries making less than 2,500 cases per year, that number jumps to 74 percent.

Continuity sales are an opportunity to significantly grow your bottom line.

Wine clubs are one of the most lucrative sources of revenue for those who understand a handful of truths -- and tactics -- when it comes to engaging and keeping clients.


5 Things Winning Wineries Get Right

Wine consumption in the U.S. has enjoyed unprecedented growth during the last twenty years, but the annual “State of the Wine Industry 2018” report cautions we’re now at the end of that boom.  It predicts: “Successful wineries 10 years from now will be those that adapted to a different consumer with different values—a customer who uses the internet in increasingly complex and interactive ways, is frugal and has less discretionary income than their predecessors.”

So how do wineries adapt to not only survive but thrive in a market that’s rapidly changing?  Here are some of the strategies and tactics that define the winners ...


How even the smallest wineries can compete and be profitable.

Can SMEs compete with large estates and virtual wineries? According to an in-depth look at the differentiation strategies and financial performance of small-to-medium sized wineries over a period of 5 years, the answer is “Yes!” Perhaps more importantly, the study answered the question: “How?”

  1. How does a winery stand out from the competition?
  2. How do the strategies they use to do this impact the bottom line?

Competing on the lowest cost becomes an increasingly difficult challenge in a massive market with a low threshold for entry. The winners were those who distinguished themselves from their rivals by understanding their product’s role in the buyer’s value chain, and who started by looking at the competitive advantages gained in distribution channels, especially DtC.

Here's why your tasting room and technology will be your greatest assets ...


Ever wonder what building a piece of software looks like? | InspireHUB

We're pulling back the curtain to give you a peek at the magic behind the scenes.  Who knew the technical orchestration of bringing a piece of software to life could be so beautiful?  This video chronicles the adventure we embarked upon in 2014, unfolding the work of our development team right through to  February 2019.

Here's a glimpse at the birth of InspireHUB's award-winning IHUBApp, the Progressive Web App that makes communicating, collaborating and engaging simple!


Our inspiring startup story and what it can teach your business. | InspireHUB

Last October, our Founder, Karolyn Hart, was invited to talk to the 200 developers that came together at the Samsung Create! conference. When InspireHUB was founded in 2013, it was immediately retained by the Mandela family to help use technology to fight the pediatric healthcare crisis in South Africa. We eventually morphed to help corporations with their communications. In this talk, Karolyn shares the story of how Progressive Web App technology came to the rescue for InspireHUB clients, what the team learned about using bleeding edge technology and how a small, unknown, scrappy group of devs ended up being the first to do a whole lot of cool stuff.

Grab a mug of something hot and lean in for 20 minutes of fun and inspiring storytelling about what it's like to be a rogue band of developers at the beginning of a technology the world had yet to adopt, from an "Aha! moment" in the back of a cab in Nairobi as our first customer helped inform future design, to the teachable moments that helped pave the way for some of consumer technology's most valuable shifts today.


Email: An Antique Technology in a Modern World | InspireHUB

InspireHUB Founder, Karolyn Hart, explains why making email your main line of internal communications in business is problematic. Email is an antique technology in a modern world.

Take 60 seconds to tap into this "Aha!" moment then help yourself to some of the resources we've shared to help you super-charge your internal communications and employee engagement ...


Communications is NOT the problem, but THIS might be ... | InspireHUB

Communications overload got you down? People often say: "We're not communicating enough." What they really mean is: "We aren't getting what we need."

We've got you! Grab a mugga joe and take two with this quick video pep-talk from our Founder, Karolyn Hart, then help yourself to a handful of resources designed to super-charge your internal communications and employee engagement!


The 2019 Future of Apps White Paper Is Here! | InspireHUB

Each year, we publish a white paper to help businesses and their tech leaders make sense of the ever-changing landscape when it comes to communications, collaboration, productivity and engagement.  When we shared our first one in 2014, mobile was still the focus, with cell phones being the one device 96% of people had access to at all times.

While that's still true, the way people -- including customers, employees and suppliers -- are using them is changing. One of the biggest shifts? The days of downloading "native apps" from app stores and the endless cycle and expense of having to maintain them across multiple platforms are over, as the "Progressive Web App" technology makes an any-device, anywhere, anytime approach mainstream.

Confused? We've got you! Our new white paper, “The 2019 Future of Apps: Progressive Web Apps Grow and Mature” includes insights on app trends and industry predictions from tech leaders on the current mobile market as the world of “native apps” and “progressive web apps” merge.  Here's a taste ...

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