Linda Lord

Recent Posts

5 Reasons Why Employee Engagement Apps are the Latest Internal Technology Trend | InspireHUB

Employee Engagement Apps - More Than a Trend?

10 years ago, company wikis and difficult to maintain SharePoint sites did little to increase employee engagement. It’s only in the last few years that technology, particularly mobile, has evolved to support the use cases and feature set needed to connect, empower and facilitate knowledge sharing among employees.

With more and more companies supporting a Bring Your Own Device (BYOD) policy that enable employees to use their personal smartphones to accomplish work tasks, HR and CSR departments are rolling out apps to support their employee engagement initiatives.

Municipalities Must Go Mobile

Online communications have revolutionized how information is discovered, consumed and shared. Ratepayers expect information to arrive on their virtual doorstep. They don’t want to have to go chasing after it. This common perception makes online municipal communication strategies very important. It is imperative that local governments learn how to navigate this landscape, before they venture into the newest opportunity to engage their constituents.

Consumption for the Masses-Royalty Gets Snackable Content | InspireHUB

On a recent trip to England, I made an interesting discovery. The Queen of England uses snackable content. Well, maybe she doesn’t in her official duties, but the audio guides at Windsor Castle offer bite sized bits of information to educate visiting tourists and your organization may benefit from the strategy.

Are You Manipulating Your Audience? | InspireHUB

Let’s face it, no one likes to be manipulated. We feel foolish, tricked and a little resentful. However, when the tables are turned, many individuals and nonprofits find manipulative advertising to be a very powerful tool of persuasion. Why is that? Because it is extremely effective.

“Come One Come All” Event Engagement | InspireHUB

Every event or festival organizer wants to maximize promotion and ticket sales but not everyone is successful at it. By following a few simple suggestions, it is possible to separate your organization from the pack and create amazing audience engagement.

How to Use Your IHUBApp for Customer Service | InspireHUB

Recently, my husband and I went out for dinner and the customer service was awful. The menu wasn’t actually what was available, the wait staff instructed us to soften the butter over the open flame of a candle.. When the meal, which I couldn’t finish because it tasted like tree bark, was over, the wait staff hovered over our table to thrust the bill into my husband’s hand just as he put down his fork, and then paced while he waited for us to pay. We won’t be going back. That restaurant lost two customers, which is unfortunate if that night was a fluke, but when it comes to good customer service you can’t have a bad night.

Does Your Organization Treat Your Supporters Like a Crush or True Love?

Most people don’t know the real history of St.Valentine’s day. At a time when an oppressive ruler prohibited marriage St.Valentine would wed couples in secret. It was a daring action that put the needs of those he served ahead of his own welfare. He recognized the human need for long term satisfying relationships based on love, and he did something about it. But today, in our fast paced world of instant gratification many people can’t tell the difference between a love and a crush. For me the difference is simple: substantive versus superficial, and like St. Valentine, worth taking daring action to protect. It lead me to think about how we treat all of our relationships including our business relationships. Are we striving for love or settling for a crush? Let’s look more closely at the differences.

What John Scott Can Teach Your Organization About Engagement

(Photo orginally posted via NPR news / Cred: Bruce Bennett/Getty Images)

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