Leading in a crisis is never easy. At InspireHUB, we've been operating as a 100% remote team for seven years, an experience that has allowed us to shape a company culture and set of empathy-based practices that make communicating and building trust with disparate people with diverse needs across multiple time zones easier.

Still, no amount of practice prepares you for the very human challenges of a pandemic. People are stressed and afraid. They’re suffering losses and dealing with uncertainty. When people are compromised, communicating with empathy and compassion is more important than ever. The most important part of your business continuity plan is the wellness of your people.

Whether the crisis you’re facing is COVID-19 or some other challenging situation, there are 3 powerful choices that will help you create a culture of care and provide effective leadership to clients and employees...

It's one thing to make policies that put people first in company culture. It's another thing entirely to model them. But being part of a corporate social experiment designed to prove that putting the bottom line and people first are not competing ideals? Better buckle up!

Getting beyond lip-service often means a lot of falling down and getting things wrong before you find your groove. Our Founder, Karolyn Hart, jokes about our being "UnInspireHUB" while we fumbled through the transition from a more traditional workplace to the 100% remote -- and empowered -- workplace we have now. She's bent on disrupting some of the most toxic foundations of corporate culture, starting with ours.

Something funny happens when you treat people like capable adults. They tend to rise to the occasion, and so does your ROI.