Can SMEs compete with large estates and virtual wineries? According to an in-depth look at the differentiation strategies and financial performance of small-to-medium sized wineries over a period of 5 years, the answer is “Yes!” Perhaps more importantly, the study answered the question: “How?”
- How does a winery stand out from the competition?
- How do the strategies they use to do this impact the bottom line?
Competing on the lowest cost becomes an increasingly difficult challenge in a massive market with a low threshold for entry. The winners were those who distinguished themselves from their rivals by understanding their product’s role in the buyer’s value chain, and who started by looking at the competitive advantages gained in distribution channels, especially DtC.
Here's why your tasting room and technology will be your greatest assets ...
food & beverage, wine promotion, wineries, wine tasting, vineyards, wine club, vintner, winegrowers, insights, SME, small and medium-sized enterprises, competitive strategy, differentiation strategy, financial performance, wine industry, study, SVB, ScienceDirect, Silicon Valley Bank