Lockdowns have turned many businesses into “virtual workplaces” overnight, requiring new ways of doing business with even tighter constraints. Some of the very best tools to help you power up and grow your small business are simple to use and don’t cost a dime.
Here are 5 FREE software tools that will help you connect, collaborate and create compelling marketing campaigns to boost your sales and your bottom line.
The 5 free software tools you need to add to your small business kit first.
1. Virtual Meetings and Team Collaboration from GSuite
Need to host a remote meeting with staff or clients? Google Meet gives you an easy way to do that. It’s just one of the robust set of GSuite tools that helps you connect, create and share content, and manage business assets from presentations and reports to financials, including:
- Gmail (including task scheduling and management right from your inbox)
- Drive (file storage, including private and shared)
- Docs, Sheets and Presentations
- Meet (video-conferencing)
- Chat (real-time conversations)
GSuite is available here: https://gsuite.google.com/
2. Real-time Communication Channels with Slack
With many employees now working from home, and partner and client collaboration needing to happen off-site, the ability to connect, ask questions and brainstorm in real-time can boost productivity Slack lets you create channels both for internal teams and external client-partners. You can chat, share files and connect to other essential business tools like calendars and mail. It allows you to receive notifications when messages land in important channels even when you’re offline. You can also pause communications during off-hours or when you’re in a meeting or need to focus on a project.
Slack is available here: https://slack.com/
Looking for an alternative? Google’s GSuite has a chat feature too.
3. Customer Relationship Management (CRM) from HubSpot
One of the most important things any small business does from the start is to build their client list and choose a tool that makes engaging with those contacts easy to manage and track. There are lots of Customer Relationship Management (CRM) tools to choose from. One of the best—HubSpot—happens to be free, with paid Pro options available that allow you to scale up your sales, inbound and outbound marketing efforts as you grow. HubSpot helps you organize, track and sell using contact management tools with unlimited users and contacts.
HubSpot is available here: https://www.hubspot.com/products/crm
4. Content Marketing Templates from Canva
With the right content marketing assets, even a small business can look like a giant. Don’t have the budget or the graphics chops for Photoshop? This simple alternative is powerful for seasoned pros but easy for even a novice to use. It comes packed with thousands of templates for creating core business assets and marketing materials, including:
- logos, business cards, letterhead, calendars, planners and invoices
- blog, YouTube and social media images, channel art, infographics and videos
- brochures, presentations, posters, flyers and invitations
- reports, proposals and media kits
- newsletters, magazines and book covers
- menus, gift certificates, coupons and tickets
Canva is available here: https://www.canva.com/
5. Project Management with TeamWork
With many teams now off-site, having a tool that helps you set expectations and track progress is more important than ever. TeamWork is just one of the tools that help you assign tasks, set milestones and share resources across teams and projects both with staff and external partners and clients. It also offers a number of integrations, allowing you to connect your projects to other tools such as email, GSuite docs, calendars and contact management.
TeamWork is available here: https://www.teamwork.com/
Looking for more small business help?
As the Coronavirus has spread around the world, businesses are requiring employees to work from home and grappling with the practical implications of suddenly needing to manage a distributed workforce.
InspireHUB is a 100% remote company and has been managing an international staff of digital nomads for over five years. As the creator of the IHUBApp Digital Experience Platform, we also have had agencies and clients use our platform to build employee hubs to help improve their connection and engagement.
From this unique vantage point, we decided to share the internal guidelines and tips that have helped us become high-performers and produce at the award-winning level with the hopes of you making the most of the situation. Read more now...
The global pandemic has left many small business owners uncertain of their future and grappling with the reality that almost overnight the commerce world as we know it has become almost exclusively an online model. For small businesses that rely on their retail and physical storefronts to produce revenue, this transformation can be daunting. It’s important to understand that if ever there was a time to move your business into the digital world, that time is now. The sooner, the better in fact. It won’t just help reduce the loss of revenue but will continue to serve you in the future.
We’ve got some practical ideas to help you quickly make the digital jump your business needs to survive. Our skilled team has helped clients achieve this in one week because of our experience. While you may not be able to move as fast, you can still get moving, and we hope this article will help to rescue many more businesses and jobs then what we can get to.