Do you and your team wake up to a purpose or an alarm clock? Many of the greatest leaders and organizations of this world create a fervor within themselves that is so intense that it is contagious, inspirational and life-changing in those with whom these influencers work and live.
What makes these great influencers so powerful is their driving purpose.
A driving purpose is often present in the most vibrant of non-profits. It’s a driving purpose that empowers many of the most successful businesses. But the untapped potential for businesses in general, the potential for much-accelerated growth, the potential for a cadre of businesses to actually buoy the economy is there—if only they identify and carry out their driving purpose.
Great and successful businesses provide for things as varied as social needs and reform to positive spiritual influences. Business not only aids in formal education but even the character development in the employees whom they serve. Although business often invests financial, human and physical resources toward good causes, the greatest of businesses provide something even more powerful—a higher purpose.
Many of the greatest businesses had a driving purpose that was aimed at helping not just the investors and customers, but society as a whole. Immediately, I’m sure you can think of a few businesses that do what they do, not for the money, but for a greater good. How do you feel about those types of businesses and leaders? Is that how your customers and others feel about you? If not, why not?
Do you ever think, “Things will get better for our business when the economy improves?” or “We could be so much more successful if we didn’t have so much needless government intervention in our industry.” If you even once think about “how much better we could/will do if…” then you have needlessly surrendered your power and influence.
The men and women who are driven by a higher purpose do not have obstacles that stop them, for they are unstoppable. They will succeed or “die” trying.
That is a key phrase to remember, as many who are called by a higher purpose know that they work for a purpose that is worth dying for, whether that is likely or not.
It’s been proven time and again that in war and literal fights to the death, that when an opponent is willing to die for their purpose, they are nearly unstoppable by an opponent who is not willing to die for his purpose. The same goes for a business with a driving purpose that competes with a business that is relatively equal but lacks a driving purpose.
When a business realizes and executes its higher purpose, external forces like the economy, become relatively powerless.
The problem is that business leaders submit their thoughts to the victim mentality that is quite similar to a mentality of individuals whom they quickly judge as self-determined losers. This plank in their eye is quite large but often unnoticed.
This potential kinetic power of business in a community or nation is grossly underappreciated. If your purpose isn’t clearly defined and communicated, you are sitting on an opportunity. Think, refine and then communicate your business’ higher purpose to all of your stakeholders and see how those meant to be there will bloom, and those who are a drag will naturally be transformed or transferred out.
American business leaders are sitting on an endless goldmine of wealth creation potential that is only limited by their own thought, not exterior constraints.
Define and declare your higher purpose and watch your business and people grow.
About Mark Faust
Each Tuesday, turnaround consultant Mark Faust will be sharing his expertise on how to turn around your small business. His blogs will be filled with practical insights and basic turnaround strategies designed to guide you through crisis leadership and change management. You'll be able to tap into tips on everything from profitability issues, business continuity plans and pandemic pivots to operational processes, marketing and customers additional value.
As one of the companies he helped grow, we know first hand how inspiring his leadership is and just how well it works! Mark has also agreed to make his best-selling book ‘Growth or Bust’ available, free of charge, to any small business to help them create their own effective turnaround plan. We’ll be sharing that with you soon.
You can learn more about Mark and his company, Echelon Management, by clicking here.
Looking for more small business help?
At InspireHUB, we’ve been blessed with a network that includes some of the foremost leaders in the world. A few years ago, we had the pleasure of meeting Mark Faust. Mark has over thirty years of experience in helping companies turn around through his company Echelon Management International. The brands he’s helped include John Deere, Apple, Bayer, IBM and P&G. He also helped me personally and professionally with InspireHUB as we morphed to become the company we are today.
His insight and expertise are invaluable, but realistically, the majority of small businesses would never get access to a “Mark” due to the size of their budget. Having someone like Mark literally can be a life-saving exercise for any size business. What impressed me the most about the work Mark and I did together was the bulk of it was not business tactics and strategy; it was about myself as a leader. Understanding what motivated me, where I found my hope, what would INSPIRE me to wake up every day and work on this business.
Here's how Mark helped transform InspireHUB and how he's going to do the same for YOUR small business ...
What regrets do you currently have in regards to leading and managing the growth of your business? Have you ever thought about the regrets you will have in the future, perhaps at the sunset of your career in regards to leading, managing and growing your business?
I’ve asked the question of hundreds of CEOs, VPs, sales managers, etc., and three of the top answers may surprise you. I pulled these answers from the more successful managers, leaders, business owners I’ve worked with. The most successful tend to think a bit differently. The most successful will not have been as likely to have regrets around family, faith and community. The most successful are successful because those priorities had their right place in life’s plans.