The Top Stories Every Small Winery Should Read This Week | InspireHUB

 

With lockdown restrictions slowly being lifted in more states across the U.S., there's cautious optimism growing in the lessons learned when tasting rooms closed, and businesses found creative new ways to reboot.  Here are 3 of our favourite stories about the ways that wineries are innovating and looking forward to unprecedented growth despite COVID-19.

 

Grow your wine sales with lessons learned from these allies ...


Rebalancing the 'COVID-19 Effect' on Alcohol Sales

A recent Nielsen study predicts a year-long recovery for the wine industry filled with not only challenges but opportunities for those who cash in on omnichannel buying.  Since tasting room traffic is not likely to rebound until 2021, “off-premise” sales are king, with online alcohol sales up 477% over last year.  Some of the differentiation strategies highlighted include:

  • partnering with restaurants who are offering alcohol as part of their food delivery services, creating opportunities to craft locally focused wine lists;
  • doubling down where sales opportunities are highest, including the consumer trend toward the purchase of larger pack sizes; and,
  • identifying high-opportunity consumer targets (for instance, podcast listeners).

 

U.S. Wineries Cautiously Begin Reopening Phase

With a growing number of states ending their COVID-19 shutdowns this month, the eye is on safety and a gradual transition. Several states have begun rolling out a phased plan to protect public health, including a detailed set of requirements and guidelines to ensure winery staff and tasting room visitors have a safe experience. This article shares some of the lessons learned since March, when wineries were forced to quickly rethink their business models, tapping into strong online sales and some of the more creative, personalized approaches to wine club and curbside sales.  Tap into tips from vintners whose sales have risen as much as 300% online.

 

Replay: Winery Phone Sales Management Best Practices - Webinar Focuses on Lessons from the Experts

One of the ways leaders in the wine industry are reaching out to help their peers is through webinars, connecting to share ideas and resources focused on the most pressing issues and pain points. Wine Business Monthly held one this week designed to inspire a little out-of-the-wine-box thinking around an often overlooked DtC sales channel: phone sales. It’s one of the most profitable channels, and an option wineries are cashing in on to make up for the revenue losses experienced when tasting rooms were closed.  Tap into the 60-minute session replay on YouTube to discover why many wineries are saying that phone sales will remain an essential part of their DtC sales even after the COVID-19 restrictions subside.

 


Want another pour?

Here are a few resources we put together to help you find the right differentiation strategy to grow YOUR winery:

 

 

Small winery dreaming of big online business?  We can help!

 

 

Topics: wineries, wine club, insights, best practices, differentiation strategy, Covid-19, growth strategies, online sales, winery phone sales, omnichannel buying, DtC sales, Nielsen study, brand marketing, alcoholic beverages, curbside sales, economy

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