One look around and it’s easy to see that AI is exploding with statistics showing that AI is already making tidal-sized waves in the content creation world. According to a report by MarketsandMarkets, the global NLG market is expected to grow to $3.8 billion by 2024, representing a compound annual growth rate (CAGR) of 28.2%. This growth is being driven by increased demand for personalized and engaging content, as well as advancements in natural language processing technology.

Artificial Intelligence (AI) has come a long way from its early days of simply performing repetitive tasks. Today, AI can write essays, articles, and even books in a human-like style, thanks to advances in natural language processing (NLP) and machine learning.  But let's get real, producing content through AI isn't all sunshine and rainbows. There are some real challenges that need to be addressed in order to create top-notch and effective output. Some of the biggest hurdles include lack of creativity, trouble understanding context, difficulty with emotive language, and ethical/legal considerations.

But fear not, natural language generation (NLG) models have some tricks up their sleeves to overcome these challenges. By customizing and fine-tuning their programming, these models can learn how to better understand the nuances of language, recognize and use idioms and interjections, and create content that is both creative and effective. Plus, by working in collaboration with human writers (gasp), they can bring out the best of both worlds and produce content that is both engaging and personalized.

However, producing content via AI in a human-like style requires more than just sophisticated algorithms and large datasets. Producing content via AI presents a number of challenges that must be addressed in order to create high-quality and effective output.
Some of these challenges include:

Challenge #1 - Lack of Creativity:

One of the biggest challenges of producing content via AI is producing content in a human-like style to make it sound natural and authentic. Although NLG models can produce content that is grammatically correct and coherent, they often lack the creativity and originality that comes with human-written content. People tend to use contractions, such as "I'm" instead of "I am," and idioms, such as "a dime a dozen" to express their thoughts and ideas. These elements add personality and nuance to the language, making it more relatable and engaging. However, these linguistic features are often absent in AI-generated content, resulting in a monotonous and robotic tone.


AI developers have introduced natural language generation (NLG) models that incorporate contractions, idioms, and other colloquialisms into the generated content. These models learn to recognize and use these features by analyzing vast amounts of human-written content. The use of contractions and idioms, for example, can be learned through the analysis of social media posts, informal texts, and other casual conversations. By incorporating these linguistic features into AI-generated content, NLG models can produce content that sounds more human-like and engaging.


Challenge #2 - Difficulty with Emotive Language:

The use of transitional phrases and interjections help to guide the reader through the text and add a sense of emotion and excitement. Emotive language, such as idioms, interjections, and emoticons, can be difficult for NLG models to understand and use effectively. This can make the content sound robotic or insincere. Transitional phrases, such as "in addition" and "however," help to connect ideas and create a smooth flow of information. Interjections, such as "wow" and "oh no," convey emotions such as surprise, excitement, or disappointment. These elements can be challenging for AI to generate because they often require contextual understanding and creativity. In addition to linguistic features, emotive language is another critical aspect of human-like writing. Emotive language includes words and phrases that convey emotions and feelings, such as "delighted," "heartbroken," and "ecstatic." These words and phrases add a sense of personality and emotion to the writing, making it more relatable and engaging. However, the use of emotive language requires an understanding of the context and the intended audience.


To address this challenge, NLG models use sentiment analysis to identify appropriate emotive language to use in the generated content. These models analyze the tone and sentiment of the text to determine the appropriate words and phrases to convey the desired emotion. By incorporating emotive language into the generated content, NLG models can produce content that sounds more expressive and engaging. Setting the temperature to 0.9 is another technique that can be used to produce creative and expressive output. The temperature setting controls the level of randomness in the generated content. A lower temperature produces more predictable and conservative output, while a higher temperature produces more unpredictable and creative output. A temperature of 0.9 is considered high and produces content that is more creative and expressive.


Challenge #3 - Limited Contextual Understanding:

NLG models may have difficulty understanding the nuances of language and the context in which it is being used. This can result in errors or awkward phrasing that detract from the overall quality of the content. Variation in sentence length and structure is another crucial element of human-like writing. Long and complex sentences can be difficult to read and understand, while short and simple sentences can be boring and monotonous. Varying sentence length and structure can create an interesting flow and pace that keeps the reader engaged.



To help remedy this, NLG models use algorithms that generate sentences of varying lengths and structures. These models analyze the context and the intended audience to determine the appropriate sentence structure and length. For example, a scientific article may require longer and more complex sentences to convey technical information, while a social media post may require shorter and simpler sentences to engage the audience. However, there is a fine line between creating variation and creating confusion. Too much variation can make the text difficult to follow, while too little variation can make it dull and uninteresting. Therefore, NLG models must strike a balance between variation and clarity to produce content that is both engaging and understandable.


Challenge #4 - Ethical and Legal Considerations:

The use of AI in content creation raises a number of ethical and legal concerns, such as copyright infringement and bias. These must be carefully considered to avoid legal or reputational risks.
As the use of AI in content creation continues to grow, ethical and legal concerns are becoming increasingly important. One of the main concerns is copyright infringement, which occurs when AI-generated content includes content that is owned by someone else without permission. To prevent this, NLG models can be programmed to comply with copyright laws, ensuring that only original content is created. NLG models can also be programmed to comply with ethical and legal guidelines, such as copyright laws and bias prevention measures. In addition to copyright and bias concerns, there are also legal and reputational risks associated with using AI in content creation. For example, if the AI-generated content is defamatory or infringes on someone's rights, legal action could be taken against the content creator. To mitigate these risks, NLG models can be programmed to comply with ethical and legal guidelines, such as those set forth by regulatory bodies or industry associations.

Overall, by prioritizing ethical and legal compliance in NLG models, content creators can minimize the risks associated with using AI in content creation. This not only protects them from legal and reputational harm, but also ensures that the content they produce is responsible and ethical. As AI continues to transform the content creation landscape, it is essential that ethical and legal considerations remain at the forefront of the conversation.


So, while producing content through AI may not be without its challenges, with the right tools and techniques, it can be a powerful way to create content that is both effective and engaging. By incorporating these techniques, AI-generated content can bridge the gap between man and machine and produce content that is both informative and engaging.




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