Looking for our most current white paper?

The 2017 Future of Apps 

The app landscape has RADICALLY shifted in the last 12 months. The latest whitepaper teaches executive leaders how Progressive Web App technology can help their organization improve communication with customers and employees.

2017whitepaper_futureofapps.pngYou may need this whitepaper if you are looking to answer these questions:

  • How has the need for mobile app landscape shifted?

  • What is a Progressive Web App?

  • What is the research showing about this new technology?

  • How are major brands and organizations benefiting from the shift?

  • How can I get ahead of the curve on using this technology?

  • Can we afford our own custom branded Progressive Web App?

This whitepaper will help you understand the different types of apps  - why there is such a buzz around Progressive Web Apps - and how other businesses and organizations are using PWAs to better engage their users!


The App Landscape Radically Shifted in 2016

2016 was the year when the mobile app market dramatically shifted. Previous to 2016, there was a clear divide between mobile-optimized websites and mobile apps.  But in 2016, brands discovered the two could be combined via Progressive Web Apps. Progressive Web App technology has been in development for the last three years with breakthroughs in mobile features (once only available exclusively on native apps) combined with its ability to be used successfully on any web-app platform, has resulted in major brands and retailers making the switch. The Washington Post’s unveiling of this new technology for their brand was met with great enthusiasm as users interacted with the “lightning fast” mobile experience. Joey Marburger, Head of Product for the Washington Post, reported they experienced about five times the amount of engagement since the introduction of this new technology and would make the Progressive Web App experience their default mobile experience by the end of 2016.

What's so IMPORTANT about Progressive Web Apps (PWAs)?

Currently, native apps are installed directly on to your phone while Progressive Web Apps allow you to run an app through the mobile browser of the phone. Progressive Web Apps are not “like” apps they ARE apps. They are more than a mobile-optimized website with responsive design. The real difference is between a Progressive Web App versus websites and native apps lies in something called the Service Worker. The Service Worker is a piece of technology that runs behind the scenes of Progressive Web Apps and allows the app to be made available offline and offers features that don’t need a web-page or user interaction.

Progressive Web Apps Work Offline

PWA Technology is not the same as Native Apps nor are they simply a website. The secret is in something called the Service Worker which runs in the background. The more your users interact with the app, the more of the app is made available even when there is no internet connection. It “progressively” becomes an app as it earns the trust of your users.

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The full whitepaper also has analysis and trends from industry thought-leaders Google and Samsung. Download today to get the full story!