Windsor-Essex Ontario, March 30, 2020 - Cooper’s Hawk Vineyards and Restaurants (CHV), a boutique winery nestled in southwestern Ontario is leading the pack when it comes to embracing the new virtual reality that is facing wineries and doing it in record time, something that should provide hope to every small winery across North America.
In less than four days, the team at CHV went from a traditional winery that relied on restaurant business, tours, and tastings on-site to an almost entirely virtual existence. The transformation now has a focus on home delivery and drive-in pickups but also includes an entire campaign aimed at not just filling the cups of their clients stuck in quarantine but also their souls.
“InspireHUB implemented their digital rescue kit for us, and we are already seeing sales as a result,” explains co-owner Tom O’Brien. “In less than 48 hours, they had mapped out an entire campaign with us along with our new ordering process. Two days later, we had everything implemented. We’ve come to realize this is an opportunity for us to innovate. No matter what happens in the future, we will be keeping this new approach to engaging our customers.”