10 Ways to Grow Your Wine Club Memberships

Whether you’re thinking about starting a wine club or have one you’re looking to grow, the potential ROI is hard to ignore. Direct-to-Consumer (DtC) sales account for a whopping 60 percent of winery revenue. Think you’re too small to cash in? For wineries making less than 2,500 cases per year, that number jumps to 74 percent.

Continuity sales are an opportunity to significantly grow your bottom line.

Wine clubs are one of the most lucrative sources of revenue for those who understand a handful of truths -- and tactics -- when it comes to engaging and keeping clients.


5 Things Winning Wineries Get Right

Wine consumption in the U.S. has enjoyed unprecedented growth during the last twenty years, but the annual “State of the Wine Industry 2018” report cautions we’re now at the end of that boom.  It predicts: “Successful wineries 10 years from now will be those that adapted to a different consumer with different values—a customer who uses the internet in increasingly complex and interactive ways, is frugal and has less discretionary income than their predecessors.”

So how do wineries adapt to not only survive but thrive in a market that’s rapidly changing?  Here are some of the strategies and tactics that define the winners ...


How even the smallest wineries can compete and be profitable.

Can SMEs compete with large estates and virtual wineries? According to an in-depth look at the differentiation strategies and financial performance of small-to-medium sized wineries over a period of 5 years, the answer is “Yes!” Perhaps more importantly, the study answered the question: “How?”

  1. How does a winery stand out from the competition?
  2. How do the strategies they use to do this impact the bottom line?

Competing on the lowest cost becomes an increasingly difficult challenge in a massive market with a low threshold for entry. The winners were those who distinguished themselves from their rivals by understanding their product’s role in the buyer’s value chain, and who started by looking at the competitive advantages gained in distribution channels, especially DtC.

Here's why your tasting room and technology will be your greatest assets ...


3 Things You Can Do to Boost Communications with Non-Desk Employees | InspireHUB

Looking for ways to cultivate better communications with your non-desk personnel? They're often the members of your team most at risk of being left out of important conversations. These 3 "best practices" can be game-changers!


Three easy steps to kill a company culture. | InspireHUB

Healthy companies don't happen by accident. They're the result of an engaged leadership that creates a culture of care. Studies show that happy employees are more productive and their companies have a healthier bottom line.

So why does the Gallup poll tell us that nearly 70 percent of employees are actively disengaged?

Here are 3 things we get wrong and how to fix them ...


3 Tips to Avoid New Tech Abandonment | InspireHUB

Thousands of man-hours had been spent and hundreds of thousands of dollars on switching to the newest technology, only there was one significant and unforeseen challenge - no one was using it. Sound familiar? It happens all the time. In this case, the year was 1999 and unfortunately, since that time, I've seen this challenge happen repeatedly. If you ask people why a piece of new technology doesn't get adopted, you will usually get answers like “it didn't do what it promised,” “the people weren't properly trained,” or it just didn't work with our current processes.

Yet, in case after case, I've witnessed technology not be adopted that would have made a difference if it was used, the people were trained, and would have made current processes easier if implemented.

If you are a large business, you want to avoid a tug of war happening between you and your people as you desperately try to get the ROI out of your new tool. If you are a small business, any money put into a new tool that remains unused can be devastating.


Ever wonder what building a piece of software looks like? | InspireHUB

We're pulling back the curtain to give you a peek at the magic behind the scenes.  Who knew the technical orchestration of bringing a piece of software to life could be so beautiful?  This video chronicles the adventure we embarked upon in 2014, unfolding the work of our development team right through to  February 2019.

Here's a glimpse at the birth of InspireHUB's award-winning IHUBApp, the Progressive Web App that makes communicating, collaborating and engaging simple!


We get Valentine’s Day so wrong in the workplace. | InspireHUB

Today, offices will have interruptions of deliveries. Receptionists become unsung heroes navigating deliveries.

Amidst the excitement will be employees who quietly observe and are suffering from loneliness.

In the healthiest corporate cultures we see teams for bonds of friendship that last for years even after they stop working together.

Does it really matter? One in four workers who felt lonely quit their jobs.

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