How Merchants Paper Company Created a Digital Experience to Supercharge Their Sustainability Conference and Trade Show | InspireHUB

 

Have you ever dreamed of upping your game with an app but figured it would take too much time, too much money and technical resources you just didn't have?  The Merchants Paper Company tapped into the power of the IHUBApp that they already use for internal communications to build out a whole new digital experience for their conference attendees in less than a week!

They recently hosted their Merchants’ 2019 Sustainability Conference & Trade Show, not only showcasing their products but featuring guest speakers to encourage discussion around the advantages of moving forward with environmentally friendly products and practices. This year, they saw an opportunity to give their vendors, attendees and even suppliers a new way of connecting around that.

 

Take a look at how they did that ...


A company culture based on empathy? 13 reasons why ... | InspireHUB

It's one thing to make policies that put people first in company culture. It's another thing entirely to model them. But being part of a corporate social experiment designed to prove that putting the bottom line and people first are not competing ideals? Better buckle up!

Getting beyond lip-service often means a lot of falling down and getting things wrong before you find your groove. Our Founder, Karolyn Hart, jokes about our being "UnInspireHUB" while we fumbled through the transition from a more traditional workplace to the 100% remote -- and empowered -- workplace we have now. She's bent on disrupting some of the most toxic foundations of corporate culture, starting with ours.

While the sign-off on rebooting might happen at the top, the biggest changes often start from the bottom up. Buy-in has to be across all teams and pay grades. "Ask me anything" style collaboration, a willingness to kill sacred cows and valuing "impact" over "hours" may make great sound-bytes, but feel like very risky business when it comes to the bottom line.

And yet something funny happens when you treat people like capable adults. They tend to rise to the occasion, and so does your ROI.

 

Here are some of the experiments that have paid off best at InspireHUB...

 

leadership, communications, team building, rules of engagement, growing pains, remote workplace, virtual workplace, change, balance, insights, collocated teams, distance work, offsite staff, distributed workforce, virtual teams, productivity, employee engagement, management, stress, tips, innovation, employee happiness index, employee satisfaction, relationship building, connection, workplace culture, culture of care, empathy, HR, mentoring, morale, culture of caring, corporate culture, company culture, inclusiveness, giving back, community service, workplace fun, creativity, case studies, Aha! moments, best practices, leadership development, transformation, trust, employee retention, recruitment, success strategies, engagement practices, motivation, practical tools, community building, emotional intelligence, emotional equity, compassion, wellness

Top 5 Ways to Build Your Hub Community | InspireHUB

You’ve discovered the power of the IHUBApp platform and are excited to start engaging your audience through the wonderful digital experience you’ve built.  You’ve seen how some of our clients are celebrating incredible engagement statistics, and you can’t wait to achieve that same level of success.

 

Here are the top 5 things you can do to get those results ...


Greater Augusta Arts Council Launched the IHUBApp at their 39th Arts in the Heart of Augusta Festival | InspireHUB

 

This year, the Greater Augusta Arts Council rolled out their Arts in the Heart of Augusta Festival with a brand new app! In its 39th year, the festival celebrated creativity and culture with nearly 90,000 visitors spread throughout downtown Augusta, Georgia, over two and a half days.

Guests used the festival IHUBApp to help them shop for new handmade arts and fine crafts, sample delicious international food and watch showcase performances by talent from all over the Southeast. With artist shares, event schedules, menus, maps and up-to-the-minute reminders now in their pocket, visitors were thrilled to ditch printed schedules and flyers to free up their hands for good art and tasty treats.

 


10 Ways to Grow Your Wine Club Memberships

Whether you’re thinking about starting a wine club or have one you’re looking to grow, the potential ROI is hard to ignore. Direct-to-Consumer (DtC) sales account for a whopping 60 percent of winery revenue. Think you’re too small to cash in? For wineries making less than 2,500 cases per year, that number jumps to 74 percent.

Continuity sales are an opportunity to significantly grow your bottom line.

Wine clubs are one of the most lucrative sources of revenue for those who understand a handful of truths -- and tactics -- when it comes to engaging and keeping clients.


5 Things Winning Wineries Get Right

Wine consumption in the U.S. has enjoyed unprecedented growth during the last twenty years, but the annual “State of the Wine Industry 2018” report cautions we’re now at the end of that boom.  It predicts: “Successful wineries 10 years from now will be those that adapted to a different consumer with different values—a customer who uses the internet in increasingly complex and interactive ways, is frugal and has less discretionary income than their predecessors.”

So how do wineries adapt to not only survive but thrive in a market that’s rapidly changing?  Here are some of the strategies and tactics that define the winners ...


How even the smallest wineries can compete and be profitable.

Can SMEs compete with large estates and virtual wineries? According to an in-depth look at the differentiation strategies and financial performance of small-to-medium sized wineries over a period of 5 years, the answer is “Yes!” Perhaps more importantly, the study answered the question: “How?”

  1. How does a winery stand out from the competition?
  2. How do the strategies they use to do this impact the bottom line?

Competing on the lowest cost becomes an increasingly difficult challenge in a massive market with a low threshold for entry. The winners were those who distinguished themselves from their rivals by understanding their product’s role in the buyer’s value chain, and who started by looking at the competitive advantages gained in distribution channels, especially DtC.

Here's why your tasting room and technology will be your greatest assets ...


3 Things You Can Do to Boost Communications with Non-Desk Employees | InspireHUB

Looking for ways to cultivate better communications with your non-desk personnel? They're often the members of your team most at risk of being left out of important conversations. These 3 "best practices" can be game-changers!

Subscribe to Our Blog