10 Ways to Grow Your Wine Club Memberships

Whether you’re thinking about starting a wine club or have one you’re looking to grow, the potential ROI is hard to ignore. Direct-to-Consumer (DtC) sales account for a whopping 60 percent of winery revenue. Think you’re too small to cash in? For wineries making less than 2,500 cases per year, that number jumps to 74 percent.

Continuity sales are an opportunity to significantly grow your bottom line.

Wine clubs are one of the most lucrative sources of revenue for those who understand a handful of truths -- and tactics -- when it comes to engaging and keeping clients.


5 Things Winning Wineries Get Right

Wine consumption in the U.S. has enjoyed unprecedented growth during the last twenty years, but the annual “State of the Wine Industry 2018” report cautions we’re now at the end of that boom.  It predicts: “Successful wineries 10 years from now will be those that adapted to a different consumer with different values—a customer who uses the internet in increasingly complex and interactive ways, is frugal and has less discretionary income than their predecessors.”

So how do wineries adapt to not only survive but thrive in a market that’s rapidly changing?  Here are some of the strategies and tactics that define the winners ...


3 Things You Can Do to Boost Communications with Non-Desk Employees | InspireHUB

Looking for ways to cultivate better communications with your non-desk personnel? They're often the members of your team most at risk of being left out of important conversations. These 3 "best practices" can be game-changers!


Email: An Antique Technology in a Modern World | InspireHUB

InspireHUB Founder, Karolyn Hart, explains why making email your main line of internal communications in business is problematic. Email is an antique technology in a modern world.

Take 60 seconds to tap into this "Aha!" moment then help yourself to some of the resources we've shared to help you super-charge your internal communications and employee engagement ...


Communications is NOT the problem, but THIS might be ... | InspireHUB

Communications overload got you down? People often say: "We're not communicating enough." What they really mean is: "We aren't getting what we need."

We've got you! Grab a mugga joe and take two with this quick video pep-talk from our Founder, Karolyn Hart, then help yourself to a handful of resources designed to super-charge your internal communications and employee engagement!


10 Things You Need to Know About Employee Engagement | InspireHUB

When employees are highly engaged morale goes up, productivity goes up and so do your profits.

While more companies are leading with empathy and wellness, employee engagement is often misunderstood and sometimes harder to translate into real ROI.

 

Here's what you need to know ...


The startling scheduling hack that can increase your productivity, morale, and innovation at the same time! | InspireHUB

When we started InspireHUB, we knew that a “start-up” culture meant that we could expect long hours and days.  We were no exception as our small team passionately pursued our dreams. As the leader of our team, I had only one rule and that was that I requested everyone take one day off every seven days.  (Back then, it wasn’t unusual for us to work weekends. Welcome to startup life.) Some followed it, some did not as they elected to try and get ahead of their work.

To say our team was “highly engaged” would be an understatement.  Requests from managers for staff to take extra time off (meaning working a normal work week like everyone else) was met with protest.  Our team wore their efforts like gamified badges even bragging about “starting second shifts” when the normal people of the world went home.  We were putting out huge amounts of code and work products. The team was passionately engaged. We were living the startup dream!

We were in serious trouble.


5 simple ways to use video to reach employees and boost engagement | InspireHUB

People prefer video!  You are desperate to keep your employees "in the know" but the reality is that with increasing dispersed channels it's not easy.  Nothing is worse than one of your employees discovering an important company announcement from an outside channel.  Video is a game changer and we're here to help with some great ideas on how you can leverage this great tool for your organization's internal communications.

 

Want more proof that video gets more engagement than text-based content and email? Read on...

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