Trust. It is the foundation that enables you to gain more volunteers and secure donors as if they were your own friends and family. Have you established this foundation within your organization? Here are five things you must do if you want to build the kind of trust that lasts with your supporters.
(Photo orginally posted via NPR news / Cred: Bruce Bennett/Getty Images)
Often, we believe that spontaneity is a function of chance, however that is not the case. The better prepared you are, the greater the possibility that ‘spontaneity’ can effectively impact engagement. One definition of spontaneous is to “be produced by natural process.” I love that. It means there is no manipulation, but instead a plan or process that allows the emotion, and therefore the engagement, to be natural. Think of it like planning a surprise party. You do all the necessary planning to create a moment of spontaneous delight.
Are you making these mistakes? Find out when you review these top 5 fixable mistakes made by Worthy Causes.
You don't get it. Your Worthy Cause is doing good work and making a difference, but maintaining and growing your base of supporters feels like an impossible mission. We've compiled a list of the top 5 mistakes we know almost all worthy causes make that drives supporters away.
Manipulation...At InspireHUB we’ve declared a war on this tactic being used by some Worthy Causes. Why? Research shows that if you want to get someone to do something virtuous then using positive emotion and being virtuous is what brings success. Manipulation on the other hand:
- is a tactic in direct opposition to the value of integrity
- builds resentment on those who fall for it
- does not build long-term sustainable relationships with supporters
“I have only made this letter longer because I have not had the time to make it shorter." (Letter 16, 1657) ― Blaise Pascal
Question: Can you describe what your organization does in 10 words or less?
If you can't then the truth is that you really don't know how to articulate in a way that your audience will understand. We live in a world with impossible amounts of communication coming at us every day. If you are honest, you struggle yourself to keep up with all the information. Yet, when it comes time to communicate to your supporters you will give them a long, rambling email--or worse a four page newsletter --and then are shocked and disappointed when they don't give you the time of day.
It's one of the busiest times of the year for Charites and Non-Profits as the holiday season approaches and potential supporters--in a spirit of goodwill and leveraging the end of year tax benefits--kick into full swing. You're grateful for the support and your supporters are grateful for the tax break, so would it shock you to know that they think you are ungrateful? That perception is negatively impacting your relationship with your supporter. Do you want to be in a relationship with someone who doesn't appreciate what you bring to the table?